Marketing Manager

REPORTS TO: Business Manager

MISSION: Drive the three-year species strategy and short-term implementation by adapting and implementing global initiatives to local markets through the creation of local action plans, ensuring alignment across teams. Cross-Specie Marketing leader to translate from global to local strategy, activate opportunities, align with sales and technical teams and co-lead the sales meetings

RESPONSIBILITIES:
• Ensure Market Adaptation by leading local Franchise Plan creation in colaboration with technical Services team: Tailor global strategies to local market opportunities to drive growth.
• Develop and execute cross-species marketing strategies, creating and implementing local action plans (including pricing, promotions, segmentation, targeting) for the entire local team (technical and sales)• Lead and execute marketing campaigns and product launches excellence, ensuring impact and alignment with company objectives.
• Co-Lead local sales meetings (priorities, operational tactics) and attend all management meetings (MPC, Regional Meetings).
• Performance Analysis: Analyze market trends, customer insights, and campaign performance, using KPIs to refine strategies and maximize ROI.
• Cross-Functional Collaboration: Work closely with sales and technical teams, global mkt team to ensure strategic alignment and successful execution.
• Collaborate with BM into the HIPRA corporate Branding & Positioning.
• Implement and align the content strategy for the correct use and adaptation of all the promotional assets available with an omni-channel approach.
• Lead and coordinate the development, implementation and track of marketing programs such as email, social media or digital campaigns.
• Promote the adoption of the different market intelligence corporate tools (Market Reports, Buyer Persona, NPS) and lead the market research activities at subsidiary level.
• Build strong relationship with media and key stakeholders to ensure the efficacy of the different marketing and communication strategies.
PROFILE:
• Studies: Business/Economics, Marketing or Communications degree or related studies.
• Languages: Good command of English written, spoken, and local language.
• Work experience: 5+ years in marketing, product management, or brand management within the animal health, pharmaceutical, or agriculture industries.
• Skills:
✓ Demonstrable ability to multi-task and adhere to deadlines, Results oriented.
✓ Able to lead by influence.
✓ Communication & presentation skills.
✓ Demonstrable ability to think strategically and operationally.
✓ Analytical thinking
✓ Positive mind-set, self-motivated and team player.