Global Marketing Communication Planning & Insights

HIPRA is a pharmaceutical and biotechnological company focused on prevention and diagnosis for animal and human health, with a broad range of highly innovative vaccines and an advanced diagnostic service. 

HIPRA has a solid international presence in more than 40 countries, with its own subsidiaries, 11 diagnostic centres and 6 production plants strategically located in Europe (Spain) and America (Brazil).

Research and Development constitute the core of its knowledge. HIPRA dedicates 15% of its annual turnover to R&D activities that concentrate on the creation and application of the latest scientific advances to the development of the highest quality innovative vaccines. To give added value to its vaccination experience, the company also develops medical devices and traceability services.

We are looking for a Global Marketing Communication Planning & Insights to join the Animal Health Marketing Team, based in Aiguaviva, Girona.

MISION

Act as the strategic communications partner to the Global Business Units, connecting business objectives, customer insights and behavioural goals with positioning, messaging and creative strategy.

The role ensures that Global Franchise Plans are translated into strong communication strategies that can be effectively activated across markets, channels and customer touchpoints.

RESPONSABILITIES

Communication Strategy

• Translate BU Intake Briefs, insights and behavioural objectives into clear creative direction, messaging frameworks and global briefs.
• Challenge and strengthen communication thinking by ensuring strategies are grounded in relevant customer, market and behavioural insights.
• Establish clear mandatory vs. flexible communication guidance to enable effective global-to-local activation while protecting strategic consistency. Creative Strategy & Briefing
• Own the development of estratégica and creative briefs, translating business and communication objectives into clear direction for creative agencies.
• Define messaging foundations and communication territories that enable distinctive, relevant and customer-led creative development.
• Partner with BU, global commercial team, local marketing and other relevant stakeholders early in the process to ensure strategic alignment and feasibility before creative development begins.
• Ensure communication strategy translates coherently across the customer journey, channels and key touchpoints, partnering with the relevant activation experts.

Measurement & Optimization

• Define how communication effectiveness will be measured against its intended objectives and behaviours.
• Use campaign and market learnings to continuously optimize communication strategies, messaging and future briefs. Cross-functional Leadership
• Bring a strong customer and communications perspective into business discussions and challenge thinking when needed.
• Facilitate cross-functional alignment and provide clear strategic recommendations, balancing business, customer, brand and execution needs

WHAT WE ARE LOOKING FOR:

• Strong background in communications strategy, brand strategy, creative strategy or integrated marketing communications, ideally gained in an international organization, strategic/creative agency or both.
• Strong strategic thinking combined with the ability to simplify complex information into a compelling communication story.
• Ability to move comfortably from business strategy and insights to creative direction and activation.
• Experience briefing and challenging creative teams/agencies and evaluating creative work against strategic objectives.
• Strong stakeholder management and influencing skills, with the ability to work across global, cross-functional and multicultural teams.
• Comfortable working in a matrix organization and managing multiple brands, projects and priorities simultaneously.
• Analytical and curious mindset, with the ability to use customer and performance insights to improve communication decisions.
• Excellent communication and presentation skills in English.
• The ideal candidate combines the strategic thinking of an agency planner/communications strategist with the business understanding and collaborative mindset required to operate successfully within a global marketing organization.

HIPRA offers equal opportunity to all of its employees.
All qualified applicants will be considered for the position to be filled, without regard to gender, race, nationality, disability or age.
All hiring decisions are made on the basis of merit, competence and the needs of the company.